Gramercy Park Block Association - Neighborhood News #112
17 Secrets To Building Danny Meyer's
By Vivian Giang and Aimee Groth | Aug. 13, 2011
Since opening in 2004, Shake Shack has become a phenomenon: people will wait in lines for hours for a burger made with the chain's special "shack sauce."
It was a brilliant concept devised by New York City restaurateur Danny Meyer, whose Union Square Hospitality Group also includes a host of other restaurants -- Gramercy Tavern, Maialino, Eleven Madison Park and Blue Smoke, among others -- employing more than 2,000.
Of the 25 restaurants Meyer has opened, only one has closed -- a stunning track record given that 80% of New York City restaurants fail.
From a detailed profile by the New York Times and an exclusive interview with Business Insider, we've compiled the 17 ways Meyer has become New York's most successful restaurateur.