Gramercy Park Block Association - Neighborhood News #521
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 Thursday, March 27, 2014
Players aims to attract corporate crowd
Arthur Makar, president of The Players, hopes to attract young, corporate members, but first focus on improving the cash-strapped club. (Photo by Sabina Mollot)

By Sabina Mollot
 
Arthur Makar, the man who's been the president of The Players for a total of two weeks, knows that turning the financially strapped club around isn't going to be simple. Still, he said, while seated for an interview with Town & Village in one of the club's spacious rooms, "It isn't rocket science. It's more like ditch digging."
 
His vision for the club, which was founded in 1888 as a place for men of the theater to rub elbows with those in other lines of work, goes back to its roots. The idea, he said, is to reach out to the some of the community's corporate neighbors - Credit Suisse, New York Life and other financial institutions - and rebrand the club as the place to go to make deals over lunch.

Makar's presidency has since been cheered by Arlene Harrison, president of the Gramercy Park Block Association, who's been a critic of Planco and the board for not revealing the club's debt to members sooner.

Harrison, after meeting with Makar, said she was "very impressed" with him due to his experience working in nonprofits.

"I believe he has the understanding and expertise in many areas of nonprofit management, including strategic planning, budgeting and fundraising, that are crucial for the turnaround of the club," she said this week.

 
Letter to the Editor

GPBA President Arlene Harrison thanks to those who "Helped Save The Players"
 
The Gramercy Park community is excited that The Players has finally decided to do the right thing to "Help Save The Players" by electing a highly qualified and dynamic new president, Arthur Makar, and putting a Strategic Turnaround Plan in place.

This is an important first step in the process of addressing the club's debt, reforming its governance, and rebuilding its membership. For the first time in a very long time, we can be hopeful about the future of The Players.

In light of this, we'd like to acknowledge the efforts of those who "Helped Save The Players" by documenting and reporting the gross mismanagement and dire circumstances at the club, as it accrued $4 million in debt and was in "imminent danger of closing."

Since a major focus of the GPBA's mission is historic preservation, we could think of no more important challenge to undertake than to "Help Save The Players." The club not only stands as a monument to theatre life in New York City, but is a cultural treasure of the American people. Its 1844 Greek Revival townhouse at 16 Gramercy Park South is a National Historic Landmark, and sits on one of the original lots laid out in the 1831 Samuel B. Ruggles Gramercy Park Trust. A statue of The Players' founder Edwin Booth, sits in the center of Gramercy Park.

Because of our community's passionate interest and concern for The Players' survival here, we refused to be bystanders as the club's facade and financial circumstances continued to deteriorate. We felt it was our obligation to work closely with the media to bring to light the alarming findings of The Players Financial Audit Committee's (FAC) 18-page report, documenting its shocking mismanagement.

Our deepest gratitude goes to the FAC, spearheaded by Lee Pfeiffer and GPBA Board member Lynne Lerner, for their relentless pursuit of the truth, despite many obstacles put in their path. The FAC's dogged determination and countless hours of work led to their extensive report detailing the desperate circumstances at the club. It was their report, which was the catalyst for the turnaround of the club.

We also want to thank Town & Village Editor Sabina Mollot for her outstanding reporting of the mismanagement and dysfunction at The Players. Mollot, who is widely known for her excellent in-depth investigative journalism, was someone we counted on at every turn to bring to the public's attention the sad state of affairs at The Players.

Without the determined efforts of the FAC, the media and The Gramercy Park Block Association in exposing the truth, we believe The Players had little chance of survival on Gramercy Park.

Arlene S. Harrison
President, The Gramercy Park Block Association

Trustee of Gramercy Park


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